Winning the Information War
“It’s not easy to differentiate between propaganda and strategic communication. Both imply systematic and deliberate activities intended to influence the views, attitudes and behavior of target audiences in the interests of the communicator. Some argue that the essence of propaganda is in its manipulative nature. However, any communication that aims to serve certain interests is manipulative to some extent. Any professional communicator will inevitably highlight some aspects of a problem while toning down others, will construct messages by choosing the most appealing words and images, will calculate the most appropriate channels and intensity of delivering the messages, and will use the most authoritative opinion leaders to attain the desired result. All of these sophisticated activities are undertaken to influence public opinion, which is the aim of both propaganda and strategic communication...”
Excerpt from Ieva Bērziņa, “Winning the Information War,” per Concordiam: Journal of European Security Defense Issues 8, No. 2, 2017: 10-15.
Dr. Ieva Bērziņa is a senior researcher at the Center for Security and Strategic Research, National Defence Academy of Latvia. Her current research includes Russian information warfare, “colour revolutions,” the rhetoric of political leaders, political marketing and strategic communication.
This article reflects the views of the author and are not necessarily the official policy of the United States, Germany, or any other governments.